It seems a lifetime ago now, but way back in March we were in the Dolomites in Northern Italy shooting the winter advertising campaign for the South Tyrol tourist board. I already knew the area as I've skied and hiked there on holiday in the past, and they're probably the most beautiful mountains in the world - so it was a real pleasure to go there for work. The images were shot as composites and put together in post.
Head out to the ski show in London this week to see it large on some billboards and keep an eye on all the ski and travel magazines for more coverage.
Big thanks to Max, Martin and Carmen at South Tyrol Marketing, Adam Hanmer at FourBGB, Katie Higson for assisting, Nel Haynes for food styling and Stef at Happy Finish for the retouching.
We were back out in August to shoot the summer campaign which will go love next Spring - watch this space!